ChathKay - Product Designer & Full-Stack Developer

Brand identity built to last.

A brand is more than a logo. It's the colours, type and small details that make people recognise you before they read your name.

I help businesses that are launching, or whose visuals have drifted over the years, build one clear identity they can use everywhere: on their website, social media, packaging and print.

Wiley brand identity applied to a presentation folder, letterhead and business card

What's included

The aim is a system your team can actually use, not a logo file that sits in a folder. So alongside the design, you get simple guidelines and the everyday assets you need from day one.

  • Primary logo, alternate versions and icon
  • Colour palette and typography
  • Brand guidelines
  • Social media kit and stationery
  • Organised files for print and screen

Recent work

How it comes together.

First we talk about your business, your customers and how you want to come across. I look at what your competitors are doing so your brand stands apart from them.

I then explore a few visual directions and present the strongest with the thinking behind it. Once we agree on one, I build it into a full identity and apply it to the assets you need, ready to hand over to anyone who works on your brand.

Pricing

You can combine identity, stationery and marketing items into one package in the estimator. I confirm a fixed price after the brief.

Open the estimator
  • Logo packfrom $35
  • Brand guidefrom $45
  • Social kitfrom $25
  • Business cardfrom $20
  • Packaging / labelfrom $55

Questions

What's the difference between a logo and a brand identity?

A logo is one mark. A brand identity is the whole system around it, including colours, fonts, graphic elements and guidelines, so everything you publish looks like it came from the same business.

Can you refresh my existing brand?

Yes. If parts of your current identity still work, I can refine them and build a more consistent system around what you already have.

Do I need branding before a website?

It helps, because the website then has a clear direction to follow. Many clients do both together, like Tree-Pal and Healing Hearts.

How much does branding cost?

Logo packs start from $35 and brand guides from $45. Put a package together in the estimator and I'll confirm a fixed price after the brief.

I also offer web design, logo design and app design.