Healing Hearts
A combined brand and web design project created to align the identity and website into one cohesive experience.
- Brand design
- Web design
- Visual direction
2020Freelance Designer
Project overview
The original brand and website for Healing Hearts Home Care Agency, designed to help families find compassionate, non-medical home care.
Case study
The brief
Healing Hearts provides in-home care and support. The agency needed a brand and website that felt caring and professional, explained its services simply, and supported recruitment, since hiring caregivers is a constant part of running a home care business.
What I designed
I created a brand built around a green heart symbol, paired with a fresh green and teal palette and an accent purple for recruitment content.
- Homepage: a welcoming hero, One Heart at a Time, followed by a short introduction to the team.
- Services: an overview of each type of care with simple icons.
- Careers: a We're Hiring! section and a careers page with open positions, responsibilities and qualifications in expandable panels.
- Contact: an embedded map and enquiry form, plus mobile layouts for every page.
Key decisions
Families and job applicants are two very different audiences, so each has its own clear path from the homepage. The purple recruitment colour sets careers content apart from care content. Expandable job details keep the careers page short while still giving applicants everything they need.
Result
A cohesive brand and website that served the agency for several years. In 2024 I redesigned it as Healing Hearts V2.
Thinking about your own project?
Send me the idea, what you need, and where you are in the process.
Start a project