Healing Hearts V2
A refreshed website concept for Healing Hearts built to improve the visual presentation and evolve the experience into a stronger second version.
- Website redesign
- Visual direction
- Layout design
2024Freelance Designer
Project overview
A second-generation website for Healing Hearts Home Care Agency, refreshing the earlier site with a softer visual style, clearer services, and a stronger focus on the care team.
Case study
The brief
I designed the first Healing Hearts website in 2020. As the agency grew, the site needed to feel more personal and make it easier for families to understand the services and reach the team. Version 2 kept the brand's recognisable green heart while modernising almost everything around it.
What I designed
- A people-first hero: Meet Your Dedicated Care Team, with photography of caregivers and clients and the phone number visible immediately.
- Organic shapes: rounded image masks and soft green gradients replace hard-edged sections, giving the site a calmer, more caring feel.
- Service cards: each type of non-medical home care is summarised in a short card so families can scan options quickly.
- Values and careers: a values section and a careers path support the agency's ongoing hiring.
- Mobile layouts: every section was designed for phones, with large tap targets for the call and contact buttons.
Key decisions
For home care, trust matters more than anything, so the redesign leads with faces rather than a generic banner. The phone number appears in the top bar and the hero because many families prefer to call. A muted slate grey balances the bright green, keeping the palette gentle and legible.
Result
A warmer, easier-to-navigate website that builds on the original brand rather than replacing it. See how the first version compares.
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