Tree-Pal

The brief

Tree-Pal offers Resysta, a sustainable alternative to tropical hardwood for decking, cladding and outdoor furniture. The brand and website needed to communicate two things at once: the natural look of the product and the technical detail that architects, builders and homeowners need before choosing it.

What I designed

I created the visual direction and designed the website around fresh greens, leaf imagery and rounded organic shapes that echo the product's natural positioning.

• Homepage: a full-width hero slider framing installations, such as poolside decking, inside a leaf-shaped mask.
• Why Resysta?: a dedicated page explaining the material's benefits with simple icons and real project photography.
• Product pages: board profiles with dimensions and downloadable specification sheets.
• Sample requests: a form that lets visitors order samples before committing to a purchase.
• Mobile layouts: responsive designs for product browsing and the sample form.

Key decisions

Decking is a considered purchase, so the site pairs inspiring imagery with practical detail on the same pages instead of separating them. Specification downloads and the sample form sit close to each product, because those are the steps buyers take before getting a quote. A light, airy layout keeps technical content from feeling heavy.

Result

A consistent brand and website that present a technical product in an approachable way. You can visit the live site at tree-pal.com, or see my branding service.