Accessories Store

The brief

UCLevels sells products such as desk pads, laptop stands, RGB and smart wall lights, and charging accessories. The store needed to look as modern as the products it sells, help shoppers browse quickly, and keep the path from product page to checkout short.

What I designed

I designed a clean, monochrome storefront that lets colourful product photography stand out.

• Homepage: a product hero slider, such as the Minimal-Pro Deskpad, with key features shown as icons and quick links to collections like wall lights and RGB lighting.
• Collections: product grids with prices, sale badges and instalment payment information.
• Product pages: large image galleries with variants and clear add-to-cart actions.
• Cart and checkout: a three-step flow, from cart to checkout to order complete, with a progress indicator and a well-timed offer for related products.
• Mobile shopping: every key screen designed for phones, where most shoppers browse.

Key decisions

A black-and-white interface keeps the focus on products and makes the store easy to extend as the range grows. Showing instalment options next to prices answers a common question before shoppers have to ask it. The checkout step indicator tells customers exactly how close they are to finishing, which reduces drop-off.

Result

A polished storefront that presents a wide product range clearly on any device. Planning an online store? See my web design service.