Josep JK Keega
A Squarespace template design created for Etsy with a clean presentation structure and a reusable visual system.
- Template design
- Squarespace
- Visual system
2023Freelance Designer
Project overview
A ready-made Squarespace website template sold on Etsy, designed for coaches, podcasters and personal brands who want a polished site without starting from scratch.
Case study
The brief
Etsy buyers are often creators launching a personal brand. They want a website that looks professionally designed, includes the pages they need, and is simple to customise. The template had to work for many different people while still feeling distinctive.
What I designed
The template is presented through a fictional coach and podcaster, Josephine Keegan, so buyers can picture it with real content. It uses a soft teal palette, elegant serif headings and a script accent, with editorial-style illustration throughout.
- Homepage: a hero with an email opt-in, a press logo strip, and an introduction to the coach.
- Podcast page: listening links and a featured-episodes grid.
- Blog: an article listing and a clean reading layout.
- Shop: product listings and individual product pages for digital products.
- Responsive design: every page laid out for desktop, tablet and mobile.
Key decisions
Because a template is customised by its buyer, the design relies on a small, consistent set of colours, fonts and section styles. Changing one brand colour or swapping photography updates the whole site without breaking the layout. Each page uses standard Squarespace sections, so buyers can edit everything without code.
Result
A reusable visual system packaged as a complete website, giving non-designers a professional starting point. Need a custom version for your own brand? See my web design service.
Thinking about your own project?
Send me the idea, what you need, and where you are in the process.
Start a project