EmpowerHer Africa

The brief

Empower Her Network Africa runs events and programmes that help African women build confidence and take on leadership roles. The website needed to do three jobs: explain the mission quickly, show the community and events behind it, and turn interest into action, whether that meant joining the mailing list, attending an event, or becoming a partner.

What I designed

I designed and built the site on Squarespace around a warm magenta and pink palette that matches the organisation's energy. A handwritten script accent sits alongside a clean serif for headings, giving pages a personal, welcoming tone without losing readability.

• Homepage: a clear statement, Empowering African Women To Take Charge, with an email sign-up placed directly in the hero.
• About and events: large community photography and a past-events section with headline figures so visitors can see the scale of the network.
• Speakers: a grid introducing past speakers with their roles, adding credibility for new attendees and sponsors.
• Impact Partners: a dedicated page explaining the benefits of partnering, with a partner enquiry form on the same page.

Key decisions

The sign-up form sits in the first screen because growing the community is the organisation's main goal. Partnership has its own page rather than a line on the contact page, since sponsors need more detail before they get in touch. Real event photography is used throughout instead of stock imagery, so the site reflects the actual people the network serves.

Every page was also designed for mobile, where much of the audience arrives from social media.

Result

A polished, consistent website the team can update themselves in Squarespace, with clear paths for members, attendees and partners. Planning a similar project? See my web design service.