Alurolls.ca
A website design project created to give the business a more professional and consistent online presence.
- Website design
- Layout system
- Presentation
2019Freelance Designer
Project overview
A website for Aluroll, a Canadian manufacturer of rolling security shutters for windows, doors and storefronts.
Case study
The brief
Aluroll makes aluminium roll shutters for homes, retail and commercial properties. The website needed to explain the product range, show installations across the region, and give dealers and distributors a clear way to work with the company.
What I designed
I designed a clean, industrial layout in grey, white and black, with the brand's orange accent reserved for key actions.
- Homepage: a hero introducing automatic aluminium roll shutters alongside a live map of installations.
- Audience sections: separate entry points for retail, commercial and industrial, and residential customers.
- Projects and gallery: photographs of completed installations.
- Dealers and distributors: a dedicated page explaining how to become a dealer.
- Team, reviews and contact: team contacts, customer testimonials and a contact page with a map, all designed for mobile as well.
Key decisions
Splitting content by customer type means homeowners and business owners each see the information that matters to them. The installation map gives instant proof of the company's reach. A separate dealer page supports Aluroll's growth through partners without crowding the customer journey.
Result
A professional, consistent online presence that serves customers and dealers alike. See my web design service for similar projects.
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